Virtual trekking, swimming and more
As well as providing generous, pro bono legal services for The Kids’ Cancer Project, the team at Colin Biggers & Paisley has been enormously creative in its fundraising programs.
They’ve had no choice but to be creative – several live events planned as fundraisers were forced to go virtual when the pandemic struck.
A Larapinta Trail trek became a virtual challenge called ‘Step Up For Kids’, with staff members each walking 80 COVID-safe kilometres in their local areas over 10 days.
“Over 80 people signed up to this event,” Tamara says. “It hasn’t finished yet, but we’ve already raised $47,000, plus another $15,000 the Larapinta trekkers had been promised.”
A Bondi to Bronte virtual swim by the ‘CBP Water Rats’ team also raised $6,900, and a program where donations to The Kids’ Cancer Project were chosen by staff members instead of Christmas gifts raised another $8,790.
The Final Hour Appeal, where staff members volunteer to donate the value of their final hour of work for the year (dollar matched by the business) brought in $11,601.
Other fundraising efforts, including a donation to The Kids’ Cancer Project’s Multiply Campaign, online auctions and client events, have raised several thousands more.
Purpose = Engagement
“The fundraising, and the purpose of the fundraising, engages people at Colin Biggers & Paisley,” Tamara says. “It makes them proud to work for an organisation that is thinking beyond the bottom dollar and is supporting something meaningful.”
This sense of greater purpose, she believes, is only becoming more important as the pandemic forces people to question everything they do and to expect more from businesses they interact with.